what is fbm

what is fbm stands for “Fulfilled by Merchant,” a fulfillment method used on marketplaces like Amazon where the seller handles storage, packing, and shipping instead of using the platform’s own services. FBM gives sellers more control over inventory, shipping costs, and branding, but also requires them to meet strict performance metrics independently. This model is often preferred by niche sellers, businesses with their own warehouse operations, or those offering bulky or customized products. FBM contrasts with FBA (Fulfilled by Amazon), where Amazon manages fulfillment. Success with FBM depends on strong logistics management and excellent customer service.